Featured cases         
Looking at global e-commerce trend from Alibaba’s IPO

Looking at global e-commerce trend from Alibaba’s IPO

One of the most discussed topics in the technology field last year had to be Alibaba priced at US$68 a share at NASDAQ stock market on September 19th,USA time. Listing shares rose 38.07% the first day, valuing at $US2000 billion. The year before June, 2014, Alibaba and its affiliated sites made more revenue than Amazon and eBay added together, reaching US$2960 billion. As a result, Alibaba’s market value only comes behind Google’s internet stock and second to Apple, Google and Microsoft’s technology stock.


Alibaba built itself up from e-commerce and claimed the largest initial public offering meant that e-commerce created a lot of miracles and will continue to create endless opportunities. That’s why investors and people in this field want to know how Alibaba made it this far. In my opinion, China’s huge market is definitely a big advantage; however, Alibaba’s cross border e-commerce market is its key to success. With its innovative C2C, B2C and third-party payment strategies, TaoBao, Tmall and Alipay have made Alibaba the biggest e-commerce platform, crossing into virtual finance industry and making it the ultimate success.

Internationalization and integration strategies are the two major trends for Taiwan’s e-commerce development. Would Alibaba still have the investors’ attention had it have its initial public offering in China? The answer is obviously no. On the other hand, as American capital market has a better evaluation on the internet service, it has pushed Alibaba to become the fourth largest tech company in the world by joining its market.

We can see that online business or e-commerce industry, from platforms, systems to malls, should all consider expanding internationally when integrating into the market. United States is the market not to be missed to fully grow your business. This is also why Shop 123 opened a branch office there, hoping to collaborate with local banks and logistics to bring Taiwan’s customer into the US market without obstacles and with efficiency.


The five important dimensions to integrate into international market are as follow:

  1. Platform:
    Find a company that can create an integrated structural platform with multiple language options that will not only save you the maintenance and labor costs, but also provides you with flexibility and innovative services.
  2. Customer:
    The information and service provided by the company should take note of the local customers’ preference and local holiday to gain the market approval.
  3. Product:
    Business should offer products that cater to customers from different countries and not by offering one product to customers around the world.
  4. Payment:
    As each customer is accustomed to its own paying methods, business must make sure to secure its roots in the local market by collaborating with the local payment services. Customers are more willing to make purchases, if the payment service fits their criteria.
  5. After-sale service:
    Different from the localization of shipping services, after-sales service should be centralized. As the company expands, their customer service center can be set up in low-cost countries like China or India to provide both Chinese and English services.


All in all, e-commerce’s cross border marketing strategies prospered under the distinctive feature of borderless internet. Setting up stores internationally has become the norm, but managing the business well is something companies have to learn. How to integrate resources, platforms, customer information and collaborators are what companies need to learn. Companies can do business anywhere if they have a deep understanding in these aspects.



Shop123 already has the complete service ready for Taiwanese companies.

== Don't remove this. == -- == Don't remove this. == 0||